Author success story
How can an established romance author maintain and promote her growing backlist?
Bestselling dark contemporary romance author Alta Hensley juggles a growing catalog, including a hit holiday series, with limited time to promote it while writing new books. Moving her author website to Tertulia simplified her setup: titles import automatically, letting her showcase her full catalog without wrestling with software or copy-pasting.
Author at a glance


The Situation
Alta launched her Tertulia site by importing her full back catalog and featuring her brand-new release front and center with a banner and preorder callout. She also styled the site to reflect her dark romance aesthetic. Perhaps most notably, despite her success as an author, she hadn't been actively collecting emails — now a pop-up on her site captures future buyers' emails.
Why This Strategy Works
Alta managed to solve her real constraint — limited time — by automating the catalog work, so a growing back list stays visible without stealing hours from writing.
How They Use Tertulia
- Website
- Blog
- Reader Magnet
- Reviews
In Their Own Words
“With a growing backlist, I needed a platform that could keep up—and Tertulia delivers. I can showcase books, run promotions, and stay in control, all while saving time and focusing more on writing.”
Alta Hensley
Key Takeaways for Authors
- Select a platform to make your website that makes it easy to express your personal style
- Always capture emails on your site even if you don't yet have a newsletter
- Offer an incentive to website visitors such as a free download to sample your work
Frequently Asked Questions
How can I easily showcase many books and multiple series without spending a lot of time on my website?
How can I give away a free sample of my work to readers?
How can I capture emails from casual website visitors?
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