Author success story

How can an established romance author maintain and promote her growing backlist?

Bestselling dark contemporary romance author Alta Hensley juggles a growing catalog, including a hit holiday series, with limited time to promote it while writing new books. Moving her author website to Tertulia simplified her setup: titles import automatically, letting her showcase her full catalog without wrestling with software or copy-pasting.

Author at a glance

Alta HensleyA book by Alta Hensley

Alta Hensley

  • Romance
  • Thriller
altahensley.com

The Situation

Alta launched her Tertulia site by importing her full back catalog and featuring her brand-new release front and center with a banner and preorder callout. She also styled the site to reflect her dark romance aesthetic. Perhaps most notably, despite her success as an author, she hadn't been actively collecting emails — now a pop-up on her site captures future buyers' emails.

Why This Strategy Works

Alta managed to solve her real constraint — limited time — by automating the catalog work, so a growing back list stays visible without stealing hours from writing.

How They Use Tertulia

  • Website
  • Blog
  • Reader Magnet
  • Reviews

In Their Own Words

With a growing backlist, I needed a platform that could keep up—and Tertulia delivers. I can showcase books, run promotions, and stay in control, all while saving time and focusing more on writing.

Alta Hensley

Romance, Thriller

Key Takeaways for Authors

  • Select a platform to make your website that makes it easy to express your personal style
  • Always capture emails on your site even if you don't yet have a newsletter
  • Offer an incentive to website visitors such as a free download to sample your work

Frequently Asked Questions

  • How can I easily showcase many books and multiple series without spending a lot of time on my website?

    Choose a platform like Tertulia that makes importing your full catalog an elegant, automated process — no manual uploads or formatting required.
  • How can I give away a free sample of my work to readers?

    Set up a reader magnet or a custom page featuring excerpts and free chapters, giving visitors a low-commitment way to sample your writing.
  • How can I capture emails from casual website visitors?

    Frame your signup as an insider or VIP offer rather than a generic newsletter, and make sure your email pop-up is turned on so you're not missing easy conversions.

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