Author success story
What's the easiest way for an established author to bring together books, courses, and podcast in one place online?
Novelist and founder of the Advanced Fiction Institute, Steven James has a growing catalog of books to showcase alongside an active blog, events, conferences, and podcast. He needed a website that could keep pace — staying accurate, current, and vibrant as a home for his work, with almost zero upkeep.
Author at a glance
The Situation
When Steven discovered Tertulia at the ThrillerFest conference, he wanted a way to showcase his growing catalog of books alongside his work as a fiction instructor, podcaster, and busy conference speaker — all while continuously writing new books. He was amazed to instantly import his entire catalog with metadata, then style and customize his site to reflect his body of work. He's now selling signed editions as well.
Why This Strategy Works
For Steven, instant catalog import with metadata removed the manual setup that would otherwise eat into time he needs for teaching, podcasting, speaking, and writing — so the site keeps pace with a growing body of work instead of becoming another task on an already packed schedule, while customization and signed editions still let it feel distinctly his.
How They Use Tertulia
- Website
- Custom Pages
- Blog
- Events Calendar
- Direct Sales
- Reader Magnet
- Reviews
In Their Own Words
“I want to spend my time crafting my next novel, not wrestling with counterintuitive software, to figure out how to update my site. Tertulia has made website management easy, professional-looking, and customizable, freeing me up to do what I’m passionate about—writing. If you’re an author looking to save time and get back to the keyboard, sign up. Highly recommended.”
Steven James
Key Takeaways for Authors
- Even if you are traditionally published, there may be ways for you to repackage your back catalog to sell some work directly
- Showcasing dozens of books and series does not have to be a manual process. Choose a software that does this work for you!
- Always enable your email sign-up form and pop-up even if you're regularly sending a newsletter
Frequently Asked Questions
If I'm traditionally published, can I still sell directly?
Can I create a standalone page for my book series?
How can I promote my other work on my author website?
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