Author success story
How can an indie romance author start building an audience from scratch?
Romance and thriller author S.N. St. Clair is an accountant by day and author by night. She subscribed to Tertulia PRO to take her book promotion to the next level with growing her email list, sending email content and selling directly on her site.
Author at a glance
The Situation
S.N. St Clair built her website on Tertulia, but when she upgraded to Pro, she took her author business to the next level by selling ebooks, audiobooks and paperbacks directly, enclosing a bookmark or other goodie with every purchase. She also started email campaigns in her first month and found the tool so streamlined and user-friendly, especially since you don't need to have an additional subscription.
Why This Strategy Works
S.N. St Clair was looking to solve two major indie author issues at once: a) the revenue and control lost by relying only on third-party retailers, as direct sales (plus a personal touch like the bookmark) build both margin and reader loyalty and b) the friction of needing separate tools, since built-in email means she can start real reader communication without paying for or learning another subscription.
How They Use Tertulia
- Website
- Custom Pages
- Blog
- Events Calendar
- Direct Sales
- Email Marketing
- Reader Magnet
- Reviews
In Their Own Words
“I hate having to have a bunch of subscriptions just to do my author business. Email with Tertulia Pro is a flawless and easy tool. It's user friendly and I love how it matches your brand/logo/colors. My fans can sign up directly from my site and I can schedule my newsletter and emails to my subscribers right there.”
S.N. St Clair
Key Takeaways for Authors
- Streamline your author business. Having multiple tools and subscriptions is cumbersome and expensive.
- Give an extra "love gift" to readers who buy from you directly. That's a memorable way to make an impression.
- Don't make reader engagement a one-way street. Offer opportunities for them to ask questions, make comments and build the relationship over time.
Frequently Asked Questions
Why sell books directly instead of just linking to Amazon or other retailers?
Do I need coding or design skills to build a professional-looking site?
How can I keep readers engaged on my website?
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