If I'm an indie publisher, what should my domain address be?

If you're publishing books by authors other than yourself and want to promote your imprint or publishing brand, create a custom domain named after your company. This lets you build a dedicated showcase for all the titles under your imprint.

How many reviews should I have on my website?

Quality beats quantity. Dozens of generic reader reviews (the kind you see piled up on Amazon) rarely persuade anyone. A handful of thoughtful reviews — especially from media outlets or respected authors/thought-leaders in your genre — carry weight with readers deciding whether to buy your book.

Should a publisher's website look different from a solo author's website?

Yes. A publisher-facing site should foreground the full roster of authors and titles you represent, alongside your own books, so visitors immediately understand it's a home for multiple storytellers, not just one.

Author success story

What makes an indie author's brand memorable, and how does an indie author build a loyal following?

Elven Lindblad created a professional home base — a uniquely designed website with his personal style — and keeps readers engaged with regular blog updates and details about his interests: music and sports.

Author at a glance

Elven Lindblad

Nonfiction
Music
Sports

goldendrillermedia.com

The Situation

Elven Lindblad is not just an author, but he's a publisher. He wanted to create a professionally branded home for Golden Driller Media, where he could share his own books and advocate for storytellers in his native Tulsa. He now has a flexible online home which is easy to update with new books focused on history and culture which are reflected with a unique and professional design.

Why This Strategy Works

Elven's strategy works because a professional author website gives him — as both author and publisher — complete control over his brand, email list, book sales, and reader experience, unlike a generic Amazon page or social media profile. For an author-publisher launching new titles, that credibility helps capture early readers and support long-term audience growth.

How They Use Tertulia

Website
Events Calendar
Direct Sales
Email Marketing

In Their Own Words

“Working with Tertulia for Authors significantly boosted both my visibility and book sales. Their tech team transformed my ideas into a website that reflects my vision as an author and for my book projects. I'm ecstatic about the results and strongly recommend Tertulia for Authors to any writer wanting to elevate their author platform.”

Elven Lindblad

Nonfiction, Music, Sports

Key Takeaways for Authors

You don't need to blog every day or every week. Consistency and quality trumps volume.
Give readers the opportunity to buy your book across multiple formats and retailers.
Keep your site up-to-date with events and book updates.

Elven Lindblad's author website, built with Tertulia

Frequently Asked Questions

If I'm an indie publisher, what should my domain address be?
If you're publishing books by authors other than yourself and want to promote your imprint or publishing brand, create a custom domain named after your company. This lets you build a dedicated showcase for all the titles under your imprint.
How many reviews should I have on my website?
Quality beats quantity. Dozens of generic reader reviews (the kind you see piled up on Amazon) rarely persuade anyone. A handful of thoughtful reviews — especially from media outlets or respected authors/thought-leaders in your genre — carry weight with readers deciding whether to buy your book.
Should a publisher's website look different from a solo author's website?
Yes. A publisher-facing site should foreground the full roster of authors and titles you represent, alongside your own books, so visitors immediately understand it's a home for multiple storytellers, not just one.

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