Author success story
How can an author build a professional platform to share their message and sell books directly?
Veteran and mental health advocate Wayne Ince wanted a website that reflected his mission without requiring technical expertise. With a professional site that showcases his blog and sells his newest ebook directly, he can focus on helping readers while confidently growing his author platform.
Author at a glance


The Situation
After serving 23 years in the U.S. Air Force, Wayne Ince needed a website that was simple to manage and gave readers an easy way to engage with his work. Today, he regularly publishes blog posts, sells his newest ebook directly from his website, and has an online presence that reflects the quality of his message—all without the headaches of building a site himself.
Why This Strategy Works
By removing any technical hassle, Wayne's site allows him to stay focused on his mission and his readers, while still presenting that mission with the polish and credibility it deserves.
How They Use Tertulia
- Website
- Custom Pages
- Blog
- Events Calendar
- Direct Sales
- Reader Magnet
- Reviews
In Their Own Words
“The experience is great and website looks great!”
Wayne Ince
Key Takeaways for Authors
- Create a clean, professional website in order to build trust with readers and reinforce your mission.
- Publish blog content to regularly help attract new visitors and keeps existing readers engaged.
- Selling ebooks directly gives you greater control over the customer experience while making it easy for readers to support your work.
Frequently Asked Questions
Why should authors have a blog on their website?
Can I sell ebooks directly from my website?
Do I need technical skills to maintain an author website?
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